Glossary

An automated client operated by an AI vendor that requests web content, identified by user agent claim and verified where possible against published address ranges.

Whether AI systems fetch, parse, and use a property. Measured here from observable fetch behavior rather than from citation claims.

An observable indicator that something treats a property as a source, as opposed to an estimated authority score.

A search for the property or organization by name. The least gameable evidence that attention was held rather than borrowed.

Whether the query behind a visit is attached to a decision somebody is about to make, and therefore to money somebody is about to spend.

The gradual loss of traffic and usefulness in published content as the subject moves, competitors publish, and facts age.

How often and how deeply crawlers request a property, treated as a leading indicator of discovery rather than a ranking factor.

Content published as a consistent structure rather than as a document, so it can be extended, queried, and cited without being rewritten.

A website, domain, or connected set of web assets treated as an owned asset with measurable value rather than as a marketing channel.

Whether machines and people can find a property at all. The second stage of the framework and the one most reporting cannot see.

What a property still produces after publishing and promotion stop. The test that separates an asset from an activity.

Whether a system understands a property as a distinct thing with a subject, rather than as an unclassified collection of pages.

What a property would sell for today, which is a function of demonstrated revenue, risk, and transferability rather than of traffic.

The distribution of a property's search demand across informational, comparison, and decision-stage queries. A property-level measure, not a keyword one.

Average deal value multiplied by close rate. Without a measured close rate, a lead count is not a value.

What a raw server request log proves: that a request reached a recorded URL and received a recorded status. Nothing more.

A published file stating what a property is and what it contains, in a format a machine can parse without interpreting prose.

Whether a route exists between the attention a property has and money somebody in that category is already spending.

How much of a property's revenue depends on the current owner personally. The single largest discount applied at sale.

The number of distinct queries a property appears for at all, regardless of position. An early discovery signal that moves before clicks do.

The factor applied to a property's earnings to produce a sale price. Commonly quoted as a multiple of monthly net profit in the brokered market for small sites.

The extent to which a property appears in search results for queries it cares about, measured as surface, position distribution, and durability rather than as one number.

Profit with the owner's own compensation and discretionary costs added back, used as the earnings base for valuing an owner-operated property.

Whether systems and people treat a property as a source on a subject. Built through depth, consistency, and time rather than assigned by a tool.

How much of a property's traffic comes from a single source. High concentration is a risk discount regardless of how good the number looks.

The composition of traffic rather than its size: intent match, commercial attachment, return behavior, durability, and source concentration.

A planned composite measure of a digital property across five dimensions: discovery, authority, commercial intent, AI visibility, and monetization. It does not exist yet.

A single observable measure that indicates something about a property's value, with a named data source and a stated limit.