Crawl Demand
Also known as: Crawl frequency, Crawl interest
How often and how deeply crawlers request a property, treated as a leading indicator of discovery rather than a ranking factor.
Crawl demand is the observed rate and depth of crawler requests against a property, read from raw server logs: which vendors requested what, how quickly new content was fetched, which sections were revisited, and which were ignored.
On every property in this portfolio, crawl demand moves before search data does. That makes it the earliest available signal that something is happening, particularly on a new domain where Search Console shows nothing for weeks.
Crawl demand is evidence of interest, not of quality, ranking, or use. A request proves a request happened. It does not prove indexing, a citation, or a human reader. It is also trivially inflated by scrapers and spoofed user agents, which is why classification by vendor and verified address range matters before any of it is counted.