How do you measure the value of a website?

By separating five dimensions instead of averaging them into one number.

Discovery comes from server request logs and search impression data. Authority comes from brand query volume, direct traffic, earned referring domains, and repeat crawler retrieval. Commercial intent comes from reading the query profile rather than the traffic total. AI visibility comes from classified crawler behavior and endpoint coverage. Monetization comes from revenue, lead value where a close rate actually exists, and concentration risk.

Those five move independently. A property can gain discovery and lose commercial intent in the same month, and a single traffic line will look flat and reassuring the whole time.