Revenue per Thousand Visits

Blunt on purpose. Its value is in comparing properties in the same subject, and in catching the case where traffic grows and this number falls.

Measures

Total revenue per thousand human sessions, trended, and split by section where the data supports it.

Data Source

Revenue records joined against session counts with bot traffic classified out.

Indicates

How efficiently attention is being converted, independent of scale.

What Moves It

Intent profile more than conversion optimization. Better-matched traffic moves this further than a better button.

Does Not Prove

That a higher number is better in isolation. A tiny high-intent audience can produce an excellent figure and a poor business.

Status

Not measured on this property. No revenue, so the number is zero and means nothing.