Lead Close Rate

The number that turns a lead count into a value, and the number almost nobody has, because leads get handed over and nothing comes back.

Measures

Closed deals as a share of leads produced, split by landing page and query where possible.

Data Source

The receiving business. Not available from any web analytics tool.

Indicates

What a lead from this property is actually worth.

What Moves It

Better intent match upstream, and the receiving side having capacity to follow up.

Does Not Prove

Causation for any individual deal. Attribution stops at the last click and the last click is often not the page that did the work.

Status

Not measured on this property, and honestly flagged as such. There are no leads yet and no business receiving them.