Conversion Route Completeness

Intent-carrying traffic frequently lands on pages built by one person while the conversion route was built by another, and nobody compared the two.

Measures

For each page receiving intent-carrying traffic, whether a working conversion route is present and reachable without hunting.

Data Source

Site inspection joined against the query data showing which pages carry intent.

Indicates

Whether the property can capture the value it is already attracting.

What Moves It

Putting the route where the intent lands, rather than only on a contact page somebody has to go looking for.

Does Not Prove

Conversion. A reachable route that nobody uses is a different problem, and a more informative one.

Status

Measured by inspection. Cheap, and it finds real gaps almost every time.