Query Surface Growth

The first search-side signal to move on a new property. Positions are poor, clicks are zero, and the surface expands anyway.

Measures

Distinct queries with at least one impression in the period, and the change over time.

Data Source

Google Search Console query data.

Indicates

How much of a subject a search engine currently considers this property potentially relevant to.

What Moves It

Published coverage of a subject, internal structure that makes topics distinguishable, and time.

Does Not Prove

Relevance quality. Surface can expand into queries the property has no business appearing for, which is a classification problem rather than progress.

Status

Measured, once Search Console has data for the property. Zero until then.