Brand Query Volume

The least gameable evidence that attention was held rather than borrowed. Somebody typed your name on purpose.

Measures

Impressions and clicks on queries containing the property name or an unambiguous reference to it, plus the trend.

Data Source

Google Search Console query data.

Indicates

That the property has become a thing people return to deliberately rather than land on accidentally.

What Moves It

Being useful about a subject long enough to be remembered. Very little else, and nothing quickly.

Does Not Prove

Revenue or intent. A recognized brand with no commercial route is still a recognized brand with no revenue.

Status

Measured. Expected to be zero on this property for a long time.